Joe Laur CPA, CVA


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Joe Laur

Joe Laur is a Director of The BERO Group. Joe is a Certified Public Accountant (CPA) and a Certified Valuation Analyst (CVA). Joe received his BBA in Accounting from the University of Notre Dame.

Joe joined the firm in 2000 and he provides accounting and financial consulting services pertaining to economic damages and valuation issues with an emphasis on commercial litigation and intellectual property matters. Joe has been designated as an expert and has testified in several commercial litigation matters in both federal and state courts.

In his time with the firm, Joe has consulted on more than 200 litigation matters involving issues such as patent infringement, trademark infringement, trade secrets and breach of contract, among others. Joe’s consulting experience has been in a number of different industries, including manufacturing, medical equipment, electronics, consumer products, commercial goods, automotive repair equipment, real estate and agricultural.

Prior to joining the firm, Joe was a manager in the assurance and advisory department of a Big 4 public accounting firm in Milwaukee. In this role, Joe led numerous audit and consulting engagements and was also involved with several acquisitions and dispositions.

Joe has given presentations on patent damages, other damages related topics and various accounting issues.

Joe is a member of numerous professional organizations, including:

  • • Licensing Executive Society (co-chair of the Wisconsin chapter, 2008 – 2011; chair of the Wisconsin chapter, 2012)
  • • Wisconsin Institute of Certified Public Accountants
  • • American Institute of Certified Public Accountants
  • • National Association of Certified Valuation Analysts